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Hospitality with the broad fields of business providing service has been accommodating people for leisure with customer satisfaction as their main business priority. This field covers various sections of the industry including food and beverages, travel and tourism, lodging, and recreation.  

The implementation of technology has been applied in this field along with the growth of the hospitality industry itself. The industry that once was heavily utilized for physical interaction between customers and staff to deliver their services, has now slowly shifted into digital interaction.  

The rapidly growing involvement of technology in this industry is heavily influenced by the sudden pandemic in 2020, forcing many industries to rely on contactless services. This is when technology comes in handy, covering many parts of the business to handle. The restriction and limitation of contact service is now replaced by digital interaction and creating a new experience for the customer, and providing the staff to work efficiently. Even before the pandemic started, statistics showed that 81% of travelers wanted greater digital customer service from hotel brands. (PwC, 2019)  

This was the result of the efficiency of inserting technology into the fields of service. And with many owners starting to hop on the trends of digitalizing their business, the competitors are getting tight. Those with a traditional way of running a business sooner have to adapt to the digital environment of running a business.   

Here is a few digitalization systems that can be useful in the fields of hospitality:  

Data Analytics  

One of the core values of business development is the control of data analytics. Even 90% of businesses say that data and analytics are central to their transformation plans (Research and Markets, 2020). By fully utilizing the data statistics, it could lead to optimization of work performance through business review performance.   

Workflow  

Complete a series of work that requires complete with a single software. Digital workflow allows you to complete the task with clear guidelines instruction and agile methods of review and feedback. Not only important for effectiveness and efficiency in terms of less human error and speeding up the process of task completion, but digital workflow also creates more environmentally-friendly methods, eliminating manual counterproductive processes throughout the whole task.   

Contactless Payment  

A Series of contactless services have been applied since the start of the pandemic. As one of the vital processes for the business, doing payment can be a lot easier with safety precautious by digital payment. Not just decreasing physical contact and germs transfer from paper money, it also easily tracks the money flow for both business and customer. Also, it will be less likely to encounter little problems such as a lack of changes.  

CRM   

CRM or Customer Relationship Management is a technology system to manage relationships and interactions with customers or potential customers with the company. From the title itself, we can conclude that the intention is to maintain a business relationship. CRM allows you to keep important information about the customer, including their service record along with contact information for the further purpose such as sales opportunities that can be offered.  

CMS  

CMS or Content Management System is a system that can assist users in easily modifying website content without any hassle. CMS can help us build a website with low or even zero knowledge about coding. With simple steps and an easy-to-use system, users are capable to manage the website content conveniently.